A book aesthetic is a group of pictures (and sometimes words) that visually depicts the mood, tone, and themes of the story. Sometimes the images are literal representations of characters, settings, and events in the book, and other times, the imagery is more abstract.
When I decided to begin querying agents about my first novel, Outsmarting Time, I put together an aesthetic to help me narrow down the feeling I wanted my synopsis and query letter to have.
Because I’m a graphic designer, I’m used to thinking in terms of imagery, color meanings and moods, and visual organization. I regularly create mood boards during my branding research; this was just like that. Only instead of researching a client’s brand personality, I was researching my book’s themes and tones.
Without further ado, here’s it is!
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Okay, a little ado.
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I hope this gives you a feel for what the book is like!
xo